Journalist Bruno Di Simone alleged the former Brazil international had enjoyed 'throuples' with Gracyanne Barbosa, 40, and her 50-year-old now ex-partner Belo.
Adriano is alleged to have had a relationship with Gracyanne Barbosa
Model Gracyanne has split from husband Belo
They were a high-profile couple in Brazil
The couple split earlier this month after 12 years of marriage.
On Rede TV programme Geral do Povo, Di Simone said: "They had an open relationship.
"Adriano had a relationship with Gracyanne and Belo witnessed it.
"She fell in love with him and continued to have a secret relationship with him."
He went on to claim it was an "open secret" in the neighbourhood of Rio de Janeiro where they lived.
Adriano has hit back by posting a video to his 9.3million Instagram followers, saying the throuple claims were an invention and he had never dated Playboy model Gracyanne.
He raged: "Once again this controversy that's been made up about me, Belo and Gracyanne.
"I don't even know what this menage thing is they're talking about.
"I have the greatest respect for Belo and I've never been out with Gracyanne."
He continued: "You can be sure the man who's making these allegations and inventing this about me is going to get sued. What he claims happened never existed. I've never done anything like this in my life."
Gracyanne's 'throuple' involving Adriano was supposedly an "open secret" in Rio de Janeiro
Adriano insisted he was not into 'this manage-a-trois thing'
Adriano, who has made just as many headlines off the pitch as he did on it, concluded his post by telling his fans: "Always, when I least expect it, they invent things about me.
"I've never done this menage-a-trois thing. My fans, it's all a big lie. That is the truth. I'm a man, everybody knows that."
Gracyanne and Belo, real name Marcelo Pires Vieira, confirmed they had split on April 18 following reports they had been living separate lives for the past eight months.
They said in a joint statement: "The singer Belo will not comment on his personal life and reinforces that he is focused on his career.
"Gracyanne Barbosa reaffirms that the love between the couple has not ended, but confirms the current separation."
Neither has commented on the claims linking them to Adriano which the footballer has angrily denied.
Adriano made headlines by tying the knot with an old flame in a whirlwind romance in November 2022 before they split just 24 days later.
The retired striker had surprised family and friends by bringing forward his plans to marry on-off girlfriend Micaela Mesquita.
Adriano had reportedly been seeing Micaela in secret before they married at the same time he was enjoying trysts with model and medical student Victoria Moreira.
At the time he was staying in the presidential suite of a luxury hotel in the upmarket neighbourhood of Barra da Tijuca in Rio de Janeiro while between homes after selling a former mansion.
He also had a short-lived affair with medical student Ceu Oliveira at the start of 2021.
He was first linked to the 21-year-old days after it was reported he had allegedly cheered himself up after a failed transfer by spending £13,000 on 18 prostitutes.
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